Let me tell you: It’s hard. You don’t want to spend too much time on the comedy because people want to play the game. You don’t want to spend all your time on the game because the comedy is what makes it work. We’re in Chicago, and that gives us access to a lot of comedy-writing talent. We brought a lot of those people in over the years. We actually hold auditions when we begin making a game, and we have them come in and write samples. We look at which ones we like, then bring them in and say, “Now write some You Don’t Know Jack questions.” No matter how much we try to explain it to them, you end up going from having 400 really funny people to that one person who kind of gets it. I can’t speak for other games, but for You Don’t Know Jack, it’s difficult, and only a few people so far have been able to do it really well.